In this blog I'm going to talk about five more rhetorical tools. The first tool is the process of eye tracking. This is a tool that advertisers use that shows what about a picture catches the eye and what the eye spends the most time on. Another tool is visual anchoring. This is the thing in a picture that you come back to time after time and keeps your attention. The next tools are explicit and implicit advertising. Explicit advertising is when the message is very clear and is obvious to the audience. Implicit is when the message in the advertising is hidden and takes more thought to figure out.